AI for retail & e-commerce
Relayworks AI builds AI systems for retailers and e-commerce operators — support agents that resolve rather than deflect, order and returns automation, catalogue enrichment, and post-purchase communication — integrated with Shopify, WooCommerce, marketplaces and your own stack.
What we hear from retail & e-commerce teams
- Support volume that scales with orders, so margins never improve
- "Where is my order" consuming the majority of support capacity
- Returns and exchanges handled manually, slowly, inconsistently
- Product catalogues with thin, inconsistent or missing copy
Where we would start
- Resolution-first support agent
- Order lookups, tracking, address changes, cancellations and returns actioned in the systems of record — not just answered.
- Returns automation
- Eligibility checked against policy, labels issued, refunds triggered, exceptions escalated with context.
- Catalogue enrichment
- Attributes extracted, descriptions generated and normalised at scale, with human review on a sample.
- Post-purchase messaging
- Proactive delivery updates that reduce inbound contact rather than adding to it.
Where we draw the line
The trap in retail is a bot that answers without resolving, which increases contacts rather than reducing them. We scope support agents by resolution rate, not deflection rate — deflection is easy to fake and costs you the customer.
Frequently asked
A two-week diagnostic, then six to twelve weeks to a production deployment. Sector-specific review — clinical, compliance or legal sign-off — is usually the variable, not the engineering.
With a two-week diagnostic at a fixed fee agreed before we begin. It maps the process, ranks the opportunities, models the return on your numbers, and produces a working prototype. It is credited against a subsequent build. Ask us for a range on the first call.
Consumer protection and e-commerce rules, payment data handled out of scope of the model layer. We design the audit trail before the feature, and we scope automation so that the accountable human stays accountable. Our security page covers data handling in detail.
Other industries
Healthcare & clinics
Patient scheduling, records summarisation and claims workflows, with clinical safety boundaries.
IndustryFinancial services
KYC and onboarding, document review, reconciliation and servicing, with full audit trails.
IndustryLogistics & supply chain
Shipment exceptions, shipping documents and dispatch coordination at freight volume.
Let’s talk about a retail & e-commerce process worth automating.
A 30-minute call. We will tell you honestly whether there is a case worth building — and if there is not, we will say so.